4 persuasion techniques you need to know now

 

4 Persuasion Techniques You Need to Know Now

What to do if you are stuck in a difficult position. Or do you have to persuade your (Boss, Family, or Friends)? So in order to help you, we have written the 4 most basic persuasion techniques you must know.

[caption id="attachment_4128" align="aligncenter" width="300"] Persuasion Techniques[/caption]

1. In order to persuade people, you must first gain trust.

Modern people literally live in an 'information overload society.

A huge amount of information is pouring in real-time just by opening social media, and the number of platforms you can obtain information is increasing.

So, what are the criteria for selecting reliable information in the flood of information for people living in this information overload age?

According to one study, when it comes to information shared on social media, people judge the trustworthiness of the information by looking at the news distributor (sharer) rather than the news producer (media company).

This means that the context of who shared the news rather than the content itself in the news has a pretty big influence on whether or not the information is trustworthy.

Depending on the person, this result may be surprising, but in fact, it is one of the old common sense that in rhetoric, the 'messenger's characteristic' conveys a greater influence than the 'message'.

Famous Sayings

"A good person is a person who speaks well"
(Ancient rhetorician, Quintilian)

As many people experience, even the same message has different destructive power depending on who is speaking it.

Aristotle called 'Ethos', and modern rhetoricians call it 'public confidence' or 'charisma'.

"The speaker has to give the audience the belief that he is 'really trustworthy'" (Journalist Sam Rees)

And this ethos can be simplified to the question of 'how much trust is the speaker from the listener?'

In other words, the level of persuasion varies depending on how much the recipient trusts the messenger, and it can be said that the recipient can be persuaded only when the 'messenger's character', such as personality and experience, gives the listener trust.

Creating a good message is important, but it is equally important to think carefully about how to earn the trust of customers. Hence why it is one of the best persuasion techniques out there.

2. Easier to persuade if you make your heart pound

“The judgment we make when we are happy and the judgment we make when we are sad is different, and the judgment we make when we love is different from the judgment we make when we hate.”

“When the speaker deducts points from the listener through his speech, the speaker ultimately persuades the audience by means of a means.”
(Aristotle)

According to Aristotle, depending on what emotions the receiver is in,

According to 'what emotions the speaker evokes in the audience,' there is a big difference in persuasion, and this is called 'Pathos'.

In other words, to succeed in persuasion, you have to make the listener's heart pound as if crossing a swinging bridge.

In particular, rhetoric scholars say that 'pathos' using emotions has a terrifying power to persuade the public rather than one-to-one persuasion.

A prime example of this is Adolf Hitler.

Rated as an introvert and talkative as a child, Hitler turns into an accomplished orator when he realizes that emotions are a powerful weapon to incite the masses.

"From time immemorial, great events in the history of religion and politics have always been brought about through the power of words."

“Especially if you want to move the public mind, you have no choice but to use the power of speech.”

"If you want to change the fate of the nation, you must pour out 'hot passion'"

“Only those who have passion in their own heart can arouse passion (of others)” (Hitler, in My Struggle)

Hitler believed that he could easily convince people if he had a burning passion for himself first and communicated it properly to the masses.

So, he had 'patriotism' and 'hate' in his heart, and he moved the whole country by delivering it to the people through his speeches.

"In the morning and during the day, the human will is so strong that it is easy to resist the will or opinions of others."

"But in the evening a man easily succumbs to a stronger will."

We also implemented a very intelligent strategy of deliberately giving pathos-provoking speeches in the evening when people tend to get emotional.

3. When persuading, it is more important than you think to be logically plausible!

I have an interesting experiment. It's 'Because of Experiment' by Ellen Langer.

Langer conducted an experiment to see which message was effective when he received concessions from people in long lines in front of college photocopiers.

Langer comes in the following three forms:
After preparing the message, he went into the experiment.
1. "Can I make a copy first?" (simple request)
2. "Can I make a copy first?
Because I'm kind of busy" (simple logic)
3. “Can I make a copy first?
Because I have to copy it." (Tautology repeated)

Which of the above messages was the most effective?

As a result of the experiment, it was far more persuasive to say even simple logic than simple requests, even though it wasn't particularly valid logic, and even asked, "Can I make a copy first?

Even the repetition of tautology, "Because I have to copy it," was found to be far more convincing than a simple request.

Of course, even though this method is absolutely valid, and although this method may be effective for instant persuasion, it must be an act of destroying credibility in the long run.

However, I think it is necessary to check whether the message has the minimum 'logical formality' when creating a message from the company's point of view.

Otherwise, the message is significantly less persuasive.

4. To persuade, you must be thoroughly 'relativistic'

It is a somewhat philosophical, but 'rhetoric', which is the art of persuasion, has developed in conjunction with 'relativist philosophy'.

In other words, unlike the absolutists that people should believe and follow the 'unchangeable and absolutely correct truth'. The relativists believed that the persuasiveness of a certain argument changed depending on the case, situation, and rhetoric. It can be said to be the study of finding the most effective persuasion techniques for the recipient.

Therefore, 'ethos' is commonly referred to as finding a way to receive the most trust from the audience. And 'pathos' to think about what to do to form a consensus with the audience in the current situation. Finding the clearest possible logic is what we call 'logos'.

Rhetoric is a 'relativistic' approach that pays full attention to the listener and finds the most effective method of persuasion.

And from a business point of view. If you turn the 'receiver' into a customer, wouldn't the method to persuade the customer be similar?

Maybe companies, like rhetoricians, have to think hard to find the most effective persuasion strategy for their ever-changing customers?