P.T. Barnum, America's most famous man

Today, I will introduce the original bad guy.

The US diplomatic media, Foreign Policy, described Trump this way.

“Trump is P.T. By combining Barnum's spirit with the agility seen in professional wrestling, he took the lead in the Republican Party."

P.T. Barnum? Who is it?

The author of Elon Musk's autobiography describes Elon Musk this way:
“Musk is a P.T. As Barnum, you're making great fortunes by encouraging others to overcome their fears and self-hatred."

There are a lot of my favorite sayings too.
“You can fool most people most of the time”
“People like to be deceived”
“No one has lost money by underestimating the tastes of the American public.”

It's already fun! Let's go find out together with the 19th century agitator grandfather.

P.T. Who is Barnum?

He was born in Connecticut in 1810. He seems to have been his grandfather (a boy at the time), from the age of 12 he was pretty damn good at selling things.

In particular, he must have sold lottery tickets well.

Grandpa Barnum sold 'dreams', not lottery tickets.

We grow into the largest lottery dealership in the region.

Are lottery tickets banned in Connecticut?

I'm going to New York!

What would he do?
I make a one-cent newspaper haha ​​'The New York Sun'

First of all, make sure to destroy the price compared to competitors' 6-cent newspapers. ​​It also catches attention.

I'm lying. The scale is too big.

He installed a large telescope on the Cape of Good Hope in the southern tip of Africa, where he publishes a big article about seeing life on the moon.

You described that lunar creature also has wings.

What did you do after being caught?

It's a satire that made the public happy, but it's kind of sad that they don't know that.

Showtime! The showman's success story

So this grandfather. He makes money by exhibiting something.

Even if the contents of the exhibition itself were crude, the main organ was to inflate it as much as possible or to promote it in a clever way so that people who found out about it would burst into laughter.

When it turns out that you lied, you respond like, ‘So you had fun too?!’ this is the basic rule
.
There are a few representative examples, shall we take a look?

First work. Joyce Hess

Joyce Hess was a black woman.

Then Barnum finds this person and sees the possibility.

Outwardly she is very grotesque and uniquely old, so that
I thought it would draw attention.

He was unprofitable, but Barnum feels the star in this uniqueness.

He starts making stars.

He bragged that he was George Washington's nursing slave.

The first half of the 19th century was a time when patriotic marketing worked well as George Washington was elevated to a rhetoric like the 'Father of America'.

Everyone flocks to see Joyce Hess, who first dressed George Washington.

Oh, and he was also 161 years old, so he took drugs haha ​​A big character was timid, '101 years old?' I don't do this.

Totally '161 years old!' I'm going to hit it hard.

'How can I maximize the unique old look and make it sell?'

Maybe it was his grandfather who was worried about the game.. This man, who was exhibited without profitability, met Barnum and left a big mark in the American entertainment industry.

Interestingly enough, Barnum later became an abolitionist. Big characters are contradictory, and do they have three-dimensional aspects by default?

second work. Controversy

Museum Grandpa Barnum seems to have definitely realized it at some point.

The public loves controversy. Entertainment is something that makes people talk about whether something is true or not.

And if it's clever, they're pretty good at being deceived. create a museum

Fill in the nonsensical stuff. For example, something like this.

It is said to show ‘reversed words’. When you enter, you can see just a horse with its tail tied.

It also shows Fiji mermaids.

They attach the monkey's head to the fish and insist that it's a Fijian mermaid.

But still, people like it.

because it's fun And because it's a museum, it's solemn, serious, and doesn't want to teach.

It was what the American public needed at the time, neither rich nor aristocratic, but had some purchasing power and needed entertainment for themselves.

Third work. General Tom Island

Boy Charles Stratton. This dude was small.

It was literally a little dwarf.

The feeling that made Joyce Hess a star. Where are you not going?

Become General Thumb.

Please lie about your age lightly. He's a 5 year old child turning 12 years old.

An American child who has never set foot on British soil becomes a general who has just arrived from England.

He was an introverted child, but he seems to have become a rare genius through his Spartan training.

Marriage is also made on Showtime, and it is the second hit drama that has been around for a long time.

Regarding Tom Island, Barnum has this to say:

"Actually, where the child was born and where he came from was a trivial matter."

“People come to the showroom to see what they believe and want, and if they are not satisfied with the money they paid, it will be their responsibility.”
"I have long witnessed the illusions Americans have of the exotic colors of Europe."
"While I'm trying something new as a dwarf named General Tom Island"
"Isn't it meaningful if it was a deception or something that gave us an opportunity to look back on this exotic taste of Americans?"

People who laugh well don't laugh well. A good seller knows exactly what they are selling.

Who was the most honest person here?

"It's cool to be a swindler"

This grandfather didn't just collect and display people who were outwardly unusual, so he usually performs (?) performances that other people would do.

Jenny Lind, a famous Swedish soprano, performed in the United States with great success.

At this time, this was a bit of a point. I used Jenny Lind's 'Love in America' as a PR point.

Concentrate on publicity in the media. Barnum's advertising department was like this

"If you're going to do it, you shouldn't do it" I think it's still valid to some extent even now.

It is even more valid in the environment of 19th century America. And I do a circus and build an aquarium.

Aquariums and circuses have also succeeded, but soliciting and selling are all the same.

The most interesting thing about Barnum is the person himself. Barnum was an ardent supporter of Lincoln.

So he also hates the South during the Civil War.

He always took a political stance on the side of the public and the people.

But the circus and museum prices were a bit expensive hahahaha

He liked the value-for-money family customers. Was it because he knew the value of fame?

He pays a lot of attention to the success of his autobiography. I transfer all copyrights to the publishers for the sake of the box office.

Don't you see that he doesn't hesitate to make big decisions when it's necessary?

As a result, Barnum's autobiography sold the most after the Bible at that time.

Barnum quotes part of an English novel in his autobiography.
"It's cool to be a swindler"

“They hear that scammers because they actually influence the masses.”
"People who can do that will hear from those who can't do it that they're scammers."

Barnum knew that the public loved him.

So, they affirmed even the superficial signal 'blame' they were talking about.

He had no doubts about what he was doing. So it worked.

I'll end with the best quotes in my opinion!
“People like to be deceived