good content creation, 5 tips from a creator's point of view

 Good content from a content creator's point of view', Today ill talk about the key elements for good content writing

'Completely private', to evoke empathy for good content:     

[caption id="attachment_5181" align="alignleft" width="312"] sympathy vs eympathy[/caption]

Surprisingly, many people do not know how to draw empathy. So, when I tell marketers to 'write a copy that resonates with them,' most of them write 'very obvious and obvious' sentences.

But think about it. When do we feel the most intense 'empathy' in our daily lives? 'I thought it was just me, did you?' This is the moment when you think about it.

 

Herein lies the secret of empathy. Empathy is not something so obvious and obvious, but rather comes from something very, very personal and private.

[caption id="attachment_5766" align="alignright" width="193"] Be the most creative[/caption]

As director Bong Joon-ho said at the Academy Awards. "The most personal is the most creative." He mentioned that it was a sentence he learned from director Martin Scorsese, a master of the film industry. As a good content creator, I believe this to be true.

Once you know this concept and start writing copies, your approach will change. Usually, when I struggle to reach consensus, I unknowingly find 'sentences that everyone seems to agree with'.

But the secret to evoking empathy is, ironically, to be 'completely private'. Whether it's video content or card content, any kind of good content that gets 'sympathy' from the beginning is more likely to be watched until the end. consumers have already because it means that I felt ‘it’s about me’.

Feedback is focused on location:

[caption id="attachment_5182" align="alignleft" width="278"] feedbacks are necessary for good content[/caption]

So we have to constantly get feedback during the production process. However, the important thing is that it is very difficult to know how to get this feedback.

Person A said, ‘It would be nice to have changed this part like this’, person B said ‘I wish I could change this part like that’.

So, when we receive feedback from many people, we often try to accommodate a lot of opinions, but rather go further than before we received feedback.

 

This is because consistency and context are lost. So, the important thing for good content is that the creators should have a good ear to listen to feedback.

No good content can be achieved without feedback:

The best way, I think, is this. ‘Don’t focus on how, focus on where you pointed out’ Feedback like this, do that, and do that often contains the tendency of the person giving the feedback.

Each person has a different inclination, so of course it can be confusing to the listener. However, you should not miss which part the person pointed out If several people have pointed out

the same part, at least that part must be retouched. Instead, it is up to the creators to figure out why and how to fix that part for themselves.

 

This is because it allows the creators to revise the content in the best way possible without going against the purpose and style for which they were intended. Long story short, to summarize: 'Check where people have pointed, and throw away the rest. And I'll think again'

 

Collect Notes (important for creators):

The last thing to talk about good content creation are the habits and attitudes that 'content creators' should have on a daily basis. Before that, have you ever heard of the 'Steve Jobs Building' at Pixar's headquarters? This is the building that Jobs directly participated in designing during his lifetime. It's where the creators of Pixar, the world's most creative group, work.

[caption id="attachment_5183" align="aligncenter" width="331"] Take notes[/caption]

However, this building has one unique feature. It is that the places that all Pixar employees working here, regardless of occupation, job title, gender, age, etc., have no choice but to go, such as restaurants and toilets, were deliberately concentrated near the building's central hall.

Jobs wanted people from different parts of the world to freely talk and bump into each other as they moved in and out of the concourse. Because they believed that unexpected creativity emerges when different things collide.

Knowing this, I had this thought. This 'Steve Jobs Building' is needed not only at the company level, but also at the individual creator level. I think this is a 'memo'. Whether I'm riding the subway to work or talking on the phone with my friends, whatever comes to my mind, I take notes on my smartphone. But that's not the point.

View your notes again and again:

 

The key is to read these notes again after a week or a month. At the time I was taking notes, I was caught up in the one idea that came to my mind, but as time passed and I was reading multiple notes at once, different ideas collided within me.

It's like the concourse of the Steve Jobs Building. So, I think the purpose of the memo is not simply to 'not forget'. The past and present me, the me who used to think this way and the me who used to think that way, is to help each other meet. Different ideas collide within me.

In fact, being a content marketer is a very difficult job. This is because the arduous task of 'creation' has to be done constantly in the fast-changing environment of mobile.

So, above all else, I think the most important thing is to embody this habit and posture. Then, without revealing it, my ability to utilize the input accumulated within me will greatly increase.

I am ending this short article in the hope that this article will be of some help to content marketers who are still joking around depending on the results of the content somewhere.