All you have to do today is to make just one ardent fan!

 One of the gifts that the Internet and digital have given us is the 'Long Tail'.

THE LONG TAIL THEORY 

 

Contrary to the Pareto Principle, it is a theory that 80% of the 'minority' creates greater value than the 'core prime' of 20%.
The term was first used by Chris Anderson, editor-in-chief of Wired, an American internet business magazine.

 

 

The Internet and digital continue to subvert the common sense of people that 'the chosen few monopolise most of society's wealth', and continue to prove the possibility that sometimes even the most seemingly trivial things can overwhelm the chosen few when brought together! In particular, dinosaur companies with long tails such as Amazon and Netflix are growing in size, proving the destructive power of long tails! 

Long tails have given the world a lot of potentials, but that doesn't mean these changes are always romantic.Especially for small business owners or creators, the 'long tail' can be the beginning of a tragedy.The infinitely extended lifespan of content or product means that even if something new is released, it has to compete with existing products, services, and contents forever. You will be offered a variety of options.And this increase in choice will likely lead to a decrease in the value or price of content.
So 'Kevin Kelly', one of the co-founders of the internet magazine Wired, once said this about Long Tail.
"Long tail is a 'blessing' and a 'curse' for creators" (Kevin Kelly)

In other words, digital and the Internet have increased the possibility of consumption of content or products, but the competition has intensified, and on the contrary, the long tail induces a constant price drop.So, while a long tail can be a signal of blessing for consumers and a handful of monopolies, it can be a 'disaster' for content creators and small businesses.So, how should we deal with this situation?
Kevin Kelly's answer to this question is:
“One solution is to have 1000 passionate fans.” That is to get '1000 passionate fans'. Kevin Kelly argues that individual creators and small producers can break free from the curse of the long tail if they get 1000 passionate fans.
KEVIN KELLY'S LOGIC

1. Enthusiastic fans are people who buy anything made by a creator or company.

2. Suppose this ardent fan spends a total of $100 a year for you
3. If You Make 1000 Dedicated Fans You Can Make $100,000 In One Year
4. This money is enough for one person to live on, and as the number of team members increases, the number of fans required increases in direct proportion.
5. Even if you make only 1 fan a day, you can get 1000 fans in 3 years,
6. This method not only escapes the curse of the long tail, but is a much more specific, realistic, and stable method than the vague desire to create jackpot content.
Although Kevin Kelly explained his theory only in content creation, I think his argument can be applied to other business fields as well.
There are already too many cases of passionate fans being created not only in the content industry but also in other fields such as manufacturing.“(To escape the curse of the long tail) you have to communicate directly with your aficionados.”“In other words, you have to interact with 1000 lukewarm fans and turn them into zealots.” He emphasises that active communication is the most important thing to make one passionate fan, and for lukewarm fans to turn into passionate fans.

“Everything you make or think of has the potential to grab the attention of at least one in a million people.”

"(By the way) If only one person in a million shows interest, there are already at least 7,000 such people on the planet."
“This means that if only 1 in 1 million is attracted to you, you will find more than 1000 fans.”
"To be more precise, helping your existing 1000 fans find you more easily is the way to success."
“So you have to actively communicate to find them.” Maybe actively communicating can be very tiring, and some people may not be suitable for it.
nevertheless! Kevin Kelly says that even by hiring a 'manager', communication with fans should continue
That means that direct communication and relationships are more important than anything else in making passionate fans.
Of course, depending on the sector or industry, the number of enthusiast fans required may vary.

So, rather than filling in the number of 1000, the approach of doing your best to make 'dedicated fans' every day may be more important.In other words, Kevin Kelly's argument can be summed up in the sense that he should do his best to make just one zealous fan a day today.Perhaps, to those who dream of big business, Kevin Kelly's argument, 'Focus on making each and every one of you passionate fans' may seem very trivial.By the way! Doing your best to create just one dedicated fan can make a surprising difference.

BUSINESSMAN DEREK SIVERS'S ARGUMENT
“There can be no (any) social movement without a first follower”
"The first follower turns a lonely maniac into a true leader"
(Businessman, Derek Sivers)
It is argued that certain social phenomena are not fulled by a leader's brilliant ideas or actions, but rather are triggered when he or she becomes the first to follow the leader, even if he behaves like a madman.This means that if you want to spread a phenomenon or movement socially, it is most important to create the first followers."And the methods we've put in place to communicate with passionate fans also help to grow a lukewarm fan-base.""As the number of passionate fans increases, the number of lukewarm fans increases as well."And I think 'first follower' and 'avid fan' can be seen as almost the same concept.
So maybe doing your best to make just one big fan a day today is not the first step in making one big move?
If we dream of changing the world, what we should do at this moment is to do our best to make the first followers, to create only one passionate fan.
"Success starts with making 1000 people extremely happy"
(Investor, Tim Ferris)